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Egyptian tech entrepreneur Mohamed Mousa’s street-level digital advertising platform, dKilo, has secured $3.2 million in seed funding. The funds will support the platform’s expansion as it transforms out-of-home (OOH) advertising in the Saudi market.
The funding announcement took place during the third edition of the LEAP conference, a global tech event led by Upturn Ventures, which concluded in the Saudi capital on March 7. The conference featured more than 1,100 expert speakers, underscoring growing investor confidence in companies innovating within the traditional advertising space.
Commenting on the startup’s recent funding achievement, Mousa, co-founder and CEO of dKilo, expressed excitement, stating, “LEAP has been a pivotal event for dKilo, and we are thrilled to have secured this funding round. These funds will allow us to further develop our platform and expand our reach, ultimately revolutionizing the way brands engage with audiences through out-of-home advertising,”
dKilo under Mohamed Mousa’s leadership, emerges as a regional Leader in ad-tech, redefining OOH advertising dynamics
Established by Mousa, dKilo has rapidly emerged as a prominent player in the advertising technology sector. With a focus on providing cutting-edge solutions tailored to the needs of the Egyptian market and beyond, dKilo, under Mousa’s leadership, has expanded its reach and influence, solidifying its position as a leader in the region’s ad tech landscape.
dKilo aims to reshape the multibillion-dollar OOH advertising industry by leveraging mobile data and geo-targeting to connect advertisers with consumers in specific locations. This approach enables programmatic buying of OOH ad space, providing more targeted and measurable campaigns compared to conventional methods.
The funding secured during the LEAP 2024 conference signifies a crucial step for dKilo in its mission to transform OOH advertising, bridging the gap between brands and consumers in the real world through a data-driven and innovative approach.
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