Table of Contents
Key Points
- Edita’s H1 2025 revenue rose 15.8% to $190.71 million, driven by pricing gains and portfolio optimization across product segments.
- Net profit increased 22.7% to $18.97 million, with margins improving to 9.9% despite an 18.4% drop in total packs sold.
- Product innovation, capacity expansion, and deeper Morocco presence underscore Edita’s regional growth and category diversification strategy.
Edita Food Industries, the Cairo-based consumer goods group led by Egyptian businessman Hani Berzi, posted a strong first-half 2025 performance, with revenue and profit both rising despite persistent macroeconomic pressures and weaker sales volumes.
Revenue and profit rise despite volume decline
According to the recently posted update, group revenue climbed 15.75 percent year-on-year to EGP9.25 billion ($190.71 million) from EGP7.99 billion ($164.73 million) in H1 2024, driven by price increases and portfolio optimization across all segments.
Net profit advanced 22.7 percent to EGP920 million ($18.98 million), lifting the margin to 9.9 percent from 9.4 percent a year earlier. The average price per pack jumped 41.9 percent to EGP5.28 ($0.109), while the average price per ton rose 21.6 percent, offsetting an 18.4 percent drop in total packs sold to 1.75 billion units.
Bakery, rusks, biscuits lead growth
Segmental results highlighted Edita’s pricing power. Cakes rose 18.6 percent on a 48.3 percent price hike, bakery gained 5.3 percent, wafers rose 8.4 percent, and rusks surged 39.8 percent. Biscuits more than doubled on an 82.7 percent volume jump and a 29.2 percent price increase. Candy edged up 2.1 percent, while frozen products fell 17.7 percent on steep volume declines.
“We are pleased to deliver results that underscore the strength of our business model,” said Berzi. “Portfolio optimization has driven robust margin recovery, supported by a rebound in purchasing power and consumer demand. Leveraging our brand equity and pricing agility, we will expand capacity and pursue strategic investments to capture growth opportunities.”
Product innovation and new markets
In bakery, Edita expanded its Molto King range with new biscuit spread flavors in the EGP20 ($0.412) tier and launched family-sized packs to encourage trade-up. In candy, it rolled out upsized Fakka 220 packs under Dolce, Bon Bon, and Jellix, while Oniro Teabix debuted in an 18-piece EGP10 ($0.206) format.
The frozen foods unit introduced croissants, viennoiseries, and breads for Egypt’s food service sector, targeting hotels, restaurants, and cafés with nationwide cold-chain delivery. Internationally, Edita deepened its presence in Morocco with new HOHOs varieties, Freska imports from Egypt, and a dedicated retail sales force to boost coverage.
Berzi’s regional ambitions
Founded by Berzi in 1996, Edita has grown into a leading snack food producer in Egypt. As of June 30, 2025, loans and borrowings stood at EGP3.82 billion ($78.81 million), while cash surged to EGP3.43 billion ($70.77 million), reducing net debt to EGP389.2 million ($8.03 million).
Inventories fell to EGP2.03 billion ($41.89 million), and CAPEX reached EGP458.2 million ($94.56 million), mainly for expansion, maintenance, and distribution vehicles.
Berzi holds a 41.95 percent stake in Edita through Quantum Invest BV, valued at over $220.27 million. Under his leadership, the company is consolidating its dominance in Egypt while expanding regionally through targeted innovation, market penetration, and category diversification.
