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Edita Food Industries, the Cairo-based consumer goods group led by Egyptian businessman Hani Berzi, is preparing a fresh investment drive at home and abroad as it looks to strengthen its position in Egypt while pushing deeper into Iraq and Morocco.
The company has set aside EGP4 billion ($84 million) for the next fiscal year. About 60% of the spending will go toward its home market, where Edita plans to widen production and reinforce its core operations.
Domestic build-out
In a recent interview, Edita CEO and Managing Director Hani Berzi said the domestic expansion plan includes developing half of the remaining land at the company’s Polaris Industrial Zone site in 6th of October City, outside Cairo. Edita is also fitting out a newly acquired factory to increase capacity across its main product categories.
Edita is also preparing for broader regional growth. In Iraq, the company will add a new production line at a plant it recently purchased, with operations expected to begin by the end of 2026. Berzi said the group is encouraged by demand trends in the Iraqi market and sees room for steady growth as consumer spending stabilizes.
In Morocco, Edita is assessing the installation of additional production lines to serve local buyers and export markets in North and West Africa. The company continues to study opportunities across Egypt and the wider Middle East and North Africa as part of its plan to lift exports and reduce reliance on a single market. While Egypt remains its base, Edita is leaning on overseas facilities to build a broader regional footprint.
Edita Food Industries: A growing regional player
Founded in 1996, Edita has become one of Egypt’s largest snack-food producers, best known for its cakes, croissants, rusks and wafers. Its products are sold nationwide through an extensive retail network and remain popular with Egypt’s young and expanding population.
Berzi owns roughly 45.07 percent of the company through Quantum Invest BV, a stake valued at about $170 million, has guided the company through a period of expansion that includes new capacity, new product lines, and deeper penetration across North Africa and the Middle East.
Edita reported revenue of EGP14.74 billion ($310 million) for the first nine months of 2025, a 24% increase from a year earlier. Net profit rose 38 percent, helped by stronger export sales and new items on its shelves. In October, the company signed an agreement to acquire production machinery worth $6.7 million to lift capacity and support its expansion plans across the region.
