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Beyoncé has crossed into billionaire territory, a milestone Forbes attributes to a year of stadium scale touring, premium brand work and a business model that keeps the star unusually close to the money.
The magazine now estimates Beyoncé Knowles Carter’s fortune at $1 billion, placing her among a small group of musicians who have reached that mark. TMZ, citing Forbes, reported Monday that the list includes Taylor Swift, Bruce Springsteen, Rihanna and Beyoncé’s husband, Jay Z.
Her music has long been lucrative, but the newest numbers are tied to reinvention and volume. Forbes credited her 2024 pivot into country music as a major driver of the current surge, following the momentum of the Renaissance era and the touring machine that came with it.
The Cowboy Carter tour is central to the calculation. Forbes estimates the run grossed more than $400 million in ticket sales and brought in another $50 million in merchandise sold at shows, according to TMZ’s report. The outlet said Forbes projects she earned $148 million in 2025 before taxes, ranking her as the world’s third highest paid musician this year.
Recent earnings also include a splashy sports moment. TMZ reported that Forbes valued her NFL Christmas Day halftime show at about $50 million, a figure that includes production costs. Add in advertising, and the year stacks higher. Forbes estimated her run of Levi’s commercials brought another $10 million, TMZ said.
Behind the scenes, the story is less about a single deal than about control. Beyoncé’s company, Parkwood Entertainment, manages her career and produces her music, documentaries and tours, according to TMZ’s account of Forbes’ analysis. The approach is expensive up front, since it often means she finances projects herself. The payoff is leverage on the back end, where ownership and profit participation tend to matter more than headlines.
The billionaire designation lands at a moment when pop stardom increasingly looks like entrepreneurship, with touring, sponsorships and ownership of rights doing the heavy lifting. Beyoncé’s latest figure, Forbes suggests, is built exactly that way: big stages, big checks and a corporate structure designed to keep the biggest slice of the profits close to home.
