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Burna Boy’s latest world tour has been logged as the biggest box office run ever reported for an African artist, with the Nigerian star’s “I Told Them…” trek pulling in about $30.5 million across 22 shows, according to the concert tracking site Touring Data.
The figures began circulating widely online after music news accounts posted screenshots of the totals, pointing back to Touring Data’s latest report. Multiple Nigerian outlets also amplified the numbers Tuesday, describing them as a new benchmark for African touring.
Touring Data’s tour page lists total revenue of $30,463,574 and total tickets sold of 302,801, with an average ticket price a little above $100. The site labels Live Nation as the promoter and notes 22 reported shows spanning dates from late 2023 through 2025.
Big nights helped shape the headline total. Touring Data credits Burna Boy’s London Stadium show on June 29, 2024, with $6,147,209 in gross revenue from 58,973 tickets sold, a figure widely cited as the highest single show gross for an African artist in reported box office data.
The report also breaks the tour into regions and years, underscoring how heavily the run leaned on arenas and stadium scale venues outside Africa. Touring Data lists North America revenue at $15,192,820 from 152,378 tickets across 16 shows, while Europe is listed at $15,270,754 from 150,423 tickets across six shows.
In Nigeria, entertainment coverage framed the totals as part of a larger story about Afrobeats’ export power, with Burna Boy joining a small cadre of African acts able to sell major venues in the United States, Canada and Europe.
The record claim comes with a caveat familiar to tour watchers: Touring Data tracks reported box office figures, and touring totals can vary depending on what is reported, what is withheld, and how markets count currency conversions and fees. Still, the site’s breakdown offers the clearest public snapshot yet of what Burna Boy’s tour generated at the gate.
