Table of Contents
Kevin Hart is not just putting his name on a tequila bottle. He is building a real business.
Gran Coramino, the tequila brand Hart co founded in 2022, has quietly grown into a serious player in the spirits market. The company has now generated about $200 million in total retail sales, according to figures shared on Yahoo Finance.
Hart launched the brand alongside Juan Domingo Beckmann, an 11th generation tequila maker, and spirits executive James Morrissey, who has previously worked on celebrity backed liquor brands with artists like Post Malone and A$AP Rocky. From the start, the pitch was simple: focus on quality and build something that lasts.
Gran Coramino produces Cristalino, Añejo and Reposado tequilas. In just three years, it has sold nearly 300,000 nine liter cases. Half of those sales came in 2025 alone, a sign that growth is accelerating rather than slowing.
Morrissey said the brand grew 100 percent in 2025 compared with the previous year on a volume basis. At its peak, it was delivering close to $2 million a week in consumer sales at retail. The company sold 3.6 million bottles last year and generated $85 million in total sales in 2025, pushing cumulative retail sales to the $200 million mark.
“We’re flying in rare air,” Hart said during an appearance on Yahoo Finance’s Opening Bid. He credited the growth to the work put into developing the product itself. “If you have something that people are responding to and that they love, they’ll keep coming back. Our growth is a testament to simply that.”
The broader liquor industry has been flat, and in some segments, declining. Morrissey said consumers are becoming more selective, choosing quality over quantity. That shift has worked in Gran Coramino’s favor, with customers willing to spend more for a premium bottle, even if they are drinking less overall.
The brand has also leaned into visibility. It secured multiyear partnerships with the Philadelphia Eagles and the Atlanta Hawks, positioning itself inside major sports arenas. It is now widely available through national retailers listed on its website.
The next target is ambitious. Morrissey said the company plans a more aggressive push as it works toward $500 million in total retail sales. That includes brand activations around major events like Super Bowl LX in San Francisco and deeper engagement with trade partners across key cities.
Gran Coramino has also tied its growth to a social mission. In 2022, the company launched the Coramino Fund to support diverse entrepreneurs and small businesses in communities across Mexico and the United States. For every bottle sold, $1 is directed to the fund.
Since its launch, the fund has supported more than 150 under resourced entrepreneurs with $10,000 grants designed to help them scale and compete.
Hart wants Gran Coramino to move beyond celebrity brand status and become a global name in premium tequila.
