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Nigerian billionaire investor and author Femi Otedola is once again shaping conversations on leadership and personal growth, this time through the impact of his book Making It Big.
The work has drawn renewed attention after growth strategist and entrepreneur Ruth Zubairu shared a detailed reflection on its lessons, describing it as a guide not merely about financial success but about mindset, discipline, and legacy.
Zubairu explained that she encountered the book during a period of deep personal reflection, when she was seeking clarity and direction rather than wealth motivation. She said the insights offered a framework for sustainable growth while balancing multiple responsibilities as a strategist, mother, and visionary.
According to Zubairu, the strongest takeaway from Otedola’s writing is that meaningful success is built internally before it becomes visible externally. She highlighted that the book emphasises unseen decisions, quiet discipline, humility, and resilience during seasons when motivation fades or public recognition is absent.
She noted that the author’s candid discussion of failure and reinvention stands out, particularly in the context of building businesses within complex environments such as Nigeria, where entrepreneurial journeys are rarely straightforward.
Core lessons drawn from Otedola’s philosophy
Zubairu emphasised that discomfort often signals transformation rather than danger. She argued that capacity is rarely developed in comfort zones and that advancement demands personal evolution.
Drawing from her background in public relations, she said reputation is formed gradually through repeated behaviour, especially in how individuals respond to setbacks, treat others, and maintain standards when attention fades.
She described reinvention as an intelligent response to growth rather than a sign of inconsistency, explaining that evolution refines purpose instead of abandoning it.
Another principle she highlighted is forgiveness, which she interpreted as an act of emotional discipline rather than weakness. In her view, it represents the ability to move forward without being controlled by resentment or rivalry.
Global leaders praise Otedola’s work
The book, which has also drawn commendation from influential figures across Africa and beyond. Ngozi Okonjo-Iweala remarked that few African business leaders document their journeys and lessons for younger generations. Akinwumi Adesina described it as essential reading for entrepreneurs, policymakers, and aspiring leaders, while Aliko Dangote recommended it to anyone seeking success in challenging environments.
One reviewer summarised the book’s core message succinctly, noting that it is less about industries and more about mindset.
Zubairu concluded that reading Otedola’s work did not ignite a desire for greater riches but rather inspired a deeper pursuit of wisdom, emotional intelligence, and intentional leadership. She believes the book ultimately challenges readers to prepare not only their ambitions but also their character and purpose, arguing that true success is defined by who a person becomes as they strive to achieve it.
