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Billionaire Abdul Samad Rabiu's BUA Group takes Nigeria’s food manufacturing drive to Paris

BUA Group spotlights its food manufacturing capacity in Paris, pushing Nigeria’s ambition to shape global food systems and trade

Billionaire Abdul Samad Rabiu's BUA Group takes Nigeria’s food manufacturing drive to Paris
Abdul Samad Rabiu

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BUA Group has taken its food manufacturing story to Paris. At the 62nd Paris International Agricultural Show in France, the Nigerian conglomerate is showing up not just as a participant but as a premium sponsor and a key supporter of the Nigeria Pavilion. It is a strong statement of intent at one of the most respected agricultural exhibitions in the world.

Every year, the Paris show draws farmers, food processors, policymakers, financiers and technology experts from across the globe. It is where serious conversations happen about how the world will feed itself in the decades ahead. Behind the bright stands and formal speeches, real business gets done. Executives sit across from potential partners, governments pitch their strengths and conversations quietly turn into future deals.

For BUA Group, being there goes beyond simply showing the flag. The company says its participation speaks to a bigger mission: building a stronger food system from the ground up, from raw materials to the finished products that end up on family tables.

That commitment is largely driven by BUA Foods, the group’s food manufacturing subsidiary. Over the years, it has built significant capacity in flour milling, pasta and spaghetti production, sugar refining and rice processing. Its brands have become familiar fixtures in Nigerian homes and are steadily expanding into neighbouring African markets.

Representing the group’s Executive Chairman, Abdul Samad Rabiu, at the show is Engr. Abioye Ayodele, Managing Director of BUA Foods. He joined other Nigerian business leaders and government officials at the pavilion, engaging potential partners and highlighting the company’s large-scale processing operations and growing portfolio of consumer products.

Rabiu described the participation as part of a broader belief that Africa must move from being a passive player to an active shaper of global food systems.

“Our presence at the Paris International Agricultural Show reflects our belief that Africa must be an active participant in shaping the future of global food systems,” he said. “We have invested significantly in local production capacity because we understand that food security, industrial growth and economic resilience are interconnected.”

In other words, building factories at home is not just good business. It is central to economic stability and long-term development.

Ayodele reinforced that point, noting that BUA Foods has achieved scale in product categories that sit at the heart of everyday consumption.

“Our participation at this show allows us to demonstrate the quality, consistency and operational strength behind our products,” he said. “We are engaging global stakeholders with a clear message that Nigerian manufacturing can meet international standards while serving both domestic and regional markets efficiently.”

The exhibition, which runs from February 21 to March 1 at Porte de Versailles, offers BUA Foods the chance to deepen trade relationships and strengthen institutional ties. It also gives Nigeria an opportunity to present its agricultural and food processing capabilities on a global platform.

With conversations ongoing in Paris, BUA Group says it remains focused on expanding domestic production, building resilient institutions and strengthening Africa’s role in global food production and trade.

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