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Strive Masiyiwa's Cassava Technologies strikes deal with Circle Internet Group to expand USDC stablecoin adoption in Africa

Circle Internet Group has struck its first Africa deal, partnering with Cassava Technologies' Sasai Fintech to expand USDC stablecoin use across the continent.

Strive Masiyiwa's Cassava Technologies strikes deal with Circle Internet Group to expand USDC stablecoin adoption in Africa
Strive Masiyiwa

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Circle Internet Group has made its first move into Africa, striking a partnership with Sasai Fintech, a unit of Cassava Technologies, to expand the use of its USDC stablecoin across the continent. Bloomberg reported the agreement on March 24 and Circle confirmed the collaboration in a statement the same day.

The deal links Circle, a newly listed US fintech company and one of the world's most prominent stablecoin issuers, with Cassava, the African digital infrastructure group that has attracted significant attention in recent months after announcing an artificial intelligence push backed by Nvidia technology. Sasai is Cassava's payments and financial services arm, focused on digital transactions across African markets.

Circle said the partnership will explore practical uses for USDC and its broader platform to reduce transaction costs, cut friction and speed up settlement for Sasai's enterprise and consumer customers. The company said stablecoin adoption in Africa is rising as mobile-first consumers, cross-border trade and the broader digital economy continue to grow.

That context is real and well documented. Across much of the continent, businesses and ordinary consumers have increasingly turned to digital wallets, mobile money and dollar-linked instruments to navigate volatile local currencies, expensive remittance corridors and slow cross-border settlement systems. Payment costs and delays remain stubborn problems in many African markets, and the infrastructure to fix them has been slow to arrive. Stablecoins like USDC offer one possible route around those bottlenecks, particularly for trade and business transactions that cross borders.

Circle is betting that this market is ready for a bigger push. Its decision to enter through Cassava and Sasai is a considered one. Cassava operates across more than a dozen African markets through subsidiaries spanning cloud infrastructure, connectivity and fintech, giving Circle an established distribution partner with existing relationships rather than a startup-level presence.

Bloomberg described the Sasai deal as Circle's debut Africa transaction, a description the company did not dispute. That framing matters for the way investors and competitors read the move. Circle went public in the United States earlier this year and has been working to demonstrate that USDC can grow beyond its existing foothold in North American and European crypto and institutional markets.

The Cassava angle adds an additional dimension. The company, chaired by Zimbabwean entrepreneur Strive Masiyiwa, has been building aggressively. Its Africa Data Centres subsidiary has been expanding capacity across the continent, and its Nvidia partnership for AI infrastructure put Cassava at the centre of one of the biggest technology investment narratives in Africa right now. A fintech partnership with Circle fits that broader pattern of using infrastructure scale to attract and anchor global technology relationships.

How quickly the partnership translates into measurable transaction volume will be the real test. Collaborations at this stage are often exploratory, and moving from announcement to commercial scale in African fintech requires navigating regulatory environments that vary significantly from country to country. Neither company gave a timeline for specific product launches or deployment targets.

What the deal does establish is a concrete foothold for Circle in African fintech and another signal that Cassava is building something larger than a regional technology company. Both companies have something to prove with this partnership, and both will be watching the early numbers closely.

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