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Roc Nation Sports International, the sports division of American billionaire Shawn "Jay-Z" Carter's Roc Nation, is bringing a youth rugby clinic to Cape Town as the second event in its Dream to Play grassroots series in South Africa.
The rugby session follows the opening football clinic held on Sept. 30 in Nyanga, a township on the Cape Flats, where up to 100 young players took part in a half-day session of skills training, position coaching, question-and-answer sessions and mentoring led by coaches from Nkala FTBL.
Dream to Play is set up as a year-round roadshow rather than a single event. Roc Nation plans to stage a clinic every three to four months, rotating between football, rugby and basketball at venues across South Africa, with a basketball clinic planned for the first half of 2027. The company has said it intends to take the format to other markets after South Africa.
"Roc Nation Sports International has always given back to the communities in which we work," Michael Yormark, the division's president, said when the series was launched.
Grant Veitch, who heads African football recruitment at the agency, said the program "is rooted in creating tangible pathways" for young athletes.
The clinics build on Roc Nation's growing footprint in South African sport. The agency represents Springbok captain Siya Kolisi and other Springboks, and it recruits young football talent across the continent.
Carter, 56, founded Roc Nation in 2008 after leaving his role as president of Def Jam Recordings. The company has grown into an entertainment business spanning music publishing, artist management, a record label and sports representation, which it added in 2013.
Forbes named Carter the first hip-hop billionaire in 2019. His fortune rests on his stakes in Roc Nation, the D'Ussé cognac brand he sold to Bacardi Ltd., the Armand de Brignac Champagne brand in which he sold a half share to LVMH Moet Hennessy Louis Vuitton SE, his music catalog and an art collection.
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