Table of Contents
Tiger Woods, the 15-time major champion and one of the few athletes to become a billionaire, has a $1 billion business in the making in Sun Day Red, the apparel brand he launched with TaylorMade Golf Company, according to the equipment maker's chief executive.
"Obviously, Sun Day Red is in its infancy, very early innings," TaylorMade CEO David Abeles said on The Real Deal podcast, in remarks published on Nov. 11. "That's a billion-dollar opportunity in itself."
Woods and TaylorMade unveiled Sun Day Red on Feb. 12, 2024, a month after he ended a 27-year partnership with Nike Inc. The name and tiger logo draw on the red shirt Woods has worn in the final round of tournaments since his junior days.
From pop-up to flagship
The brand has moved past its launch phase. A pop-up store with retailer EMERS ran from January to March this year, and Sun Day Red opened its first permanent flagship in Taipei, Taiwan, in September. TaylorMade plans to double the brand's presence in private club and resort pro shops in the U.S., with a wider rollout across Asia, Europe and South America set for 2027.
Abeles said in January that Sun Day Red had beaten its initial revenue projections. The company has not disclosed sales figures.
TaylorMade's board is separately exploring strategic options for the company, including a possible sale or new investment partners.
A new course on Long Island
Woods is also expanding his course design business. TGR Design, his architecture firm, has been hired to rework an 18-hole private course in Brookville, New York, on Long Island's North Shore, for The Armchair Collective, a private golf club company that bought the 148-acre property in September for an undisclosed sum.
Plans include a clubhouse, member cottages, a golf performance center and a 20,000-square-foot putting green modeled on the Himalayas course at St. Andrews. Construction on the course is due to start next spring.
"I have great memories of competing on Long Island, especially at Bethpage," Woods said when the project was announced on Nov. 2.
TGR Design's portfolio includes The Hay at Pebble Beach, Bluejack National in Texas and Trout National in New Jersey, with a championship links planned in Northern Ireland as its first course in Europe.
Woods built his fortune on more than two decades of endorsement deals with Nike, Rolex and other brands, alongside more than $120 million in PGA Tour prize money. Forbes added him to its billionaires ranks in 2022.
The intelligence satisfies curiosity. The paid briefings satisfy strategy.
Every Monday, Elite subscribers receive an Investor Memo breaking down the deal, the structure and the positioning behind the week's most consequential African wealth story — the kind of analysis that doesn't appear anywhere else.
Twice a month, a Wealth Intelligence brief profiles a single billionaire's holdings, cash flows and expansion pipeline in detail no public source matches.
→ Executive ($25/mo): Daily newsletter + Deep-Dive Reports
→ Elite ($75/mo): Everything above + Investor Memos + Wealth Intelligence + Quarterly Analyst Briefings
Subscribe now
