Adidas proves it can thrive without Kanye West, set to sell $1 billion worth of Yeezy shoes
Adidas will sell $1 billion worth of Yeezy shoes made with Kanye West.
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Adidas will sell $1 billion worth of Yeezy shoes made with Kanye West.
The impact of the fallout with the West-led brand hit sales in the reported quarter by around $441.56 million.
The move comes after her activewear brand, Ivy Park, severed ties with German sportswear brand, Adidas.
The $600-million bump cements his position as one of Africa’s richest billionaires.
Despite recent setbacks, West remains one of the world’s richest Black individuals.
The latest collaboration between Beyonce, Balmain, and Olivier Rousteing builds on their existing relationship dating back to 2018.
The decision to end the partnership followed reports that Adidas suffered a loss of $10 million in 2022.
West is one of the world’s richest Black people.
Before his multi-year deal with Adidas to design the sneaker brand Yeezy was terminated, Kanye West had a net worth of $2 billion.
Sawiris’ stakes in Adidas and OCI have fallen in value below $1.9 billion and $2.6 billion.
Sawiris derives the majority of his wealth from his six-percent stake in Adidas and 38.8-percent stake in OCI N.V.
Adidas executives remain confident despite the underwhelming results.
Beyonce’s success extends beyond her music empire.
West’s net worth has declined by $1.6 billion since his split with Adidas.
Since Adidas severed ties with Kanye West in October 2022, his net worth has declined by $1.6 billion.
This follows the termination of its partnership with Kanye West.