Billionaire Rihanna walks away from Puma as her revived Fenty sneaker deal ends
Billionaire mogul Rihanna has ended her revived Fenty x Puma partnership after three years, leaving her a sneaker free agent amid growing Nike sightings.
Fenty x Puma
Cosmetics billionaire Rihanna returns to Puma for Fenty x Puma line
Rihanna’s partnership with Puma has spanned almost a decade, beginning when she joined the German company as creative director in 2014.