Adidas struggles to sell $530 million worth of sneakers after cutting ties with Ye’s Yeezy brand
Ye’s net worth has declined by $1.6 billion since Adidas severed ties with Yeezy brand.
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Ye’s net worth has declined by $1.6 billion since Adidas severed ties with Yeezy brand.
The net worth of the 10 richest African-American billionaires rose by $910 million in 2022.
Since Adidas severed ties with Ye in October, his net worth has declined by $1.6 billion.
Ye’s $400-million fortune is made up of real estate, cash, a music catalog, and a five-percent stake in Skims.
The majority of West’s fortune was based on a multiple of annual earnings from Adidas.
The decision will cost Adidas up to $247 million in earnings this year.
Last week, Twitter Inc. removed an anti-Semitic post from Ye’s account.
Gap earlier made headlines for selling Yeezy products in its Times Square store.
The accusations come nearly nine years after he signed a lucrative multiyear deal with Adidas to design the Yeezy brand.
The allegations come just a few weeks after West was sued for over $400,000 by a fashion rental service.
West owns the entire Yeezy brand, which is valued at $2.9 billion.