Egyptian mogul Medhat Khalil’s Raya to manage Zain KSA customer experience in Saudi Arabia

Raya CX has signed a strategic partnership agreement with Mobile Telecommunication Company Saudi Arabia (Zain KSA) to manage its customer experience in Saudi Arabia.

Raya CX is a customer experience center run by Raya Holding for Financial Investments, a Cairo-based investment group partly owned by Egyptian multimillionaire billionaire Medhat Khalil.

Khalil owns 58.1 percent of the company.

In line with the terms of the deal, Raya CX will provide outsourcing services to Zain KSA as it prepares to play a vital role in boosting the experience of consumers in the kingdom.

Ahmed Refky, Raya CX’s CEO, stated that the new relationship demonstrates Raya CX’s confidence in its technological skills and operations in the Gulf and Saudi Arabia.

He went on to state that the company has been able to establish a strong brand over the years, proving its worth as a successful partner for large corporations all over the world by offering customer experience outsourcing services at the highest level in accordance with international quality standards.

According to Abdulaziz Al-Deghaither, CEO of Zain KSA, the partnership with Raya CX supports the management strategy, which centers around offering the best customer experience based on innovative, quality services and products supported by our superior 5G network.

The agreement, which aligns with Raya Holdings’ strategic growth and expansion plans, comes as the group prepares to incorporate two companies through one of its subsidiaries, Aman Holding, under the name “Aman” for securitization and consumer financing to complete its non-banking financial services system.

Earlier this year, the group announced the formation of a new e-payment company in conjunction with TAQA Arabia, a subsidiary of Qalaa Holdings, a renowned investment firm based in Africa and the Middle East.

Shares in the Egyptian investment group have climbed by more than 10 percent since the start of the year, bringing its market capitalization above EGP5.6 billion ($292 million), while Medhat’s 58.1-percent shareholding is presently valued at EGP3.26 billion ($170 million).