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Key Points
- TMG posted $3.2 billion in 2025 YTD sales, up 127%, fueled by massive demand for SouthMed and strategic moves in Egypt’s real estate market.
- The SouthMed project sold over 5,100 units in a day, generating $1.38 billion, one of Egypt’s highest single-day real estate sales ever.
- With sales topping $19.7 billion overall, TMG plans bold expansion across the Middle East, including a $17-billion mixed-use project in Iraq.
Talaat Moustafa Group (TMG) Holding, a Cairo-based developer under Egyptian billionaire Hisham Talaat Moustafa, has extended its dominance in Egypt’s real estate sector with a record $3.2 billion in year-to-date sales, powered by soaring demand for its flagship coastal project and strategic regional expansion.
TMG’s 2025 sales jump 127% to $3.2 billion, driven by SouthMed frenzy
In its latest filing on the Egyptian Stock Exchange, TMG reported EGP160 billion ($3.16 billion) in year-to-date real estate sales—a 127 percent annual surge and a new sector high. The second-phase launch of its North Coast megaproject, SouthMed, alone generated EGP70 billion ($1.38 billion) in a single day—one of the biggest sales days in Egypt’s property history.
More than 5,100 units were sold, lifting total sales since its July 2024 debut to EGP352 billion ($6.95 billion). Spanning 23 million square meters, SouthMed remains a key growth engine, with future phases built on an asset-light model to minimize risk and maximize returns.
This 2025 milestone builds on TMG’s record EGP504 billion ($10 billion) in 2024 sales, reflecting sustained momentum. The group credits its success to deep market insight, innovative financing, and the trust of over 200,000 high-net-worth clients.
TMG eyes regional dominance, hits $20 billion in total sales
Cumulative real estate sales have now surpassed EGP1 trillion ($19.76 billion), cementing TMG’s place as Egypt’s most successful property developer. The group holds a land bank exceeding 107 million square meters and is accelerating plans to scale its footprint across the Middle East.
Following its successful 2024 entry into Saudi Arabia with the Banan project in Riyadh, TMG became the first Egyptian developer to export luxury real estate to the Gulf at this scale. Now eyeing a bold regional expansion, the group is charting its next major move with a $17-billion mixed-use development in Iraq—part of a broader strategy to unlock new foreign currency revenues and hedge against domestic currency volatility.
Under Moustafa’s leadership, TMG cements market supremacy
Founded in 1974, TMG Holding has grown into Egypt’s largest real estate developer. Under the leadership of Hisham Talaat Moustafa, who holds more than 43 percent stake, the company has expanded aggressively while maintaining financial strength.
TMG’s record-setting sales in 2025 underscore its ability to capitalize on market opportunities and sustain strong financial growth. Its growing sales pipeline, combined with the strategic expansion of its Legacy Hospitality division, reinforces its long-term market leadership.
With a 70 percent compound annual growth rate (CAGR) in sales since 2017, TMG commands 50 percent of the market share among Egypt’s top ten developers. It also ranks among the region’s biggest real estate players, leading in sales volume and holding the second-highest sales value among publicly listed developers in the Middle East.
