Table of Contents
Key Points
- Prosus extended its $4.73 billion all-cash offer for Just Eat Takeaway to Oct. 1, following the EU competition review schedule.
- Just Eat Takeaway cut its 2024 loss by $230.8 million, with plans to unify platforms and boost AI investments for efficiency.
- Prosus posted a $12.37 billion net profit in 2025 and aims to grow revenue to $12.5 billion by 2028, focusing on emerging markets.
Prosus N.V., the global internet group chaired by South African billionaire Koos Bekker, has extended the acceptance deadline for its €4.1 billion ($4.73 billion) all-cash offer for Just Eat Takeaway.com N.V. (JET) to Oct. 1, 2025. The move aligns with the European Commission’s revised competition review timeline, with a decision expected on Aug. 11.
The offer, announced in February and unanimously recommended by JET’s management and supervisory board, aims to consolidate Prosus’s presence in Europe’s fast-growing food-delivery market. Shares already tendered will remain valid, though holders may withdraw under the offer memorandum’s terms.
Push for European food-delivery leadership
Prosus, 55 percent owned by Naspers, plans to build a “European food-delivery powerhouse,” leveraging JET’s network of 356,000 partners across 18 countries and its 879 million orders delivered in 2024. Should fewer than 80 percent of shareholders accept the deal, Prosus intends to move to an asset and liquidation sale of the loss-making company.
The acquisition represents Naspers’s largest investment to date and a strategic bid to create an “AI-first European tech champion,” aligning with EU ambitions to accelerate regional digital capabilities. JET’s footprint across Europe, North America, and Oceania positions Prosus to capitalize on underpenetrated markets.
JET’s path to profitability
Although JET continues to operate at a loss, it managed to reduce its annual deficit by €200 million ($230.8 million) in fiscal year 2024. CEO Jitse Groen shared a clear plan to bring together the company’s various platforms into one secure, unified system. This move aims to simplify operations and provide a better experience for customers.
At the same time, the company is stepping up its investment in artificial intelligence, describing it as essential for its future. They believe this technology will help improve efficiency and open up new opportunities in the highly competitive on-demand delivery market.
Prosus eyes $12.5 billion revenue
Prosus was founded in 1997, with Koos Bekker leading the effort to grow the company into a major player in global tech investing. Over the years, it has built a wide portfolio that spans fintech, e-commerce, online education, and digital media. Bekker, who still owns just under 1 percent of the company, holds a stake now worth more than $930 million and continues to play a key role in shaping Prosus’s strategy.
In its most recent fiscal year ending 2025, Prosus reported a net profit of $12.37 billion—up sharply from $6.59 billion the year before. Revenue for the year reached $6.17 billion, and the company is setting its sights on doubling that figure to $12.5 billion by 2028. That goal is tied to its growing presence in emerging markets and a focus on building new online platforms.
One of its latest bets is on Ursula, a Brazilian startup developing emotionally aware digital characters using artificial intelligence. Prosus Ventures joined Village Global and Worldbuild in a $3.6 million seed round, showing its continued interest in early-stage innovation that taps into how people connect with technology.
