Billionaire Dr. Dre and Snoop Dogg take their Still G.I.N. brand into Applebee's with two new cocktails

Dr. Dre and Snoop Dogg have landed their Still G.I.N. spirit brand inside one of America's most widely recognized restaurant chains, partnering with Applebee's to launch two limited-time cocktails at more than 1,500 locations across the United States.

The deal, announced in February, adds a mainstream dining distribution channel to a spirits business the two hip-hop icons have been building steadily since launching Gin and Juice By Dre and Snoop and then Still G.I.N. as its premium successor. Still G.I.N. won a Masters Medal at the 2025 Gin Masters Awards, an independent spirits competition, and is artisanally distilled in the United States with notes of tangerine, jasmine and coriander. It is distributed nationally by Southern Glazer's Wine and Spirits and available at major U.S. retailers.

Applebee's is calling the promotion "Still Together Sips." Two exclusive drinks are on the menu. The Young, Wild and Free Fruit Punch, priced at $7, mixes Still G.I.N. with grenadine, lemon sour and pineapple in what the chain describes as Snoop's go-to cocktail. The name references the 2011 Snoop Dogg and Wiz Khalifa collaboration of the same name. The Rollin' On the Beach, priced at $10, blends Still G.I.N. with peach schnapps, prickly pear, orange and cranberry juices, poured tableside in a chilled shaker tin. Both cocktails come garnished with limited-edition collectible temporary tattoos.

The brand name itself carries a layered meaning. Still G.I.N. is a nod to Still D.R.E., the signature track from Dr. Dre's landmark 2001 album. The gin concept traces its origins even further back to Snoop's 1994 single Gin and Juice, which Dre produced for Doggystyle, Snoop's debut record. Dre has said the brand was born from a 20-year challenge: he spent two decades drinking the same gin and eventually tasked his team with creating something that could outperform it.

The Applebee's partnership brings the brand into contact with a consumer base that extends well beyond the typical premium spirits buyer. Applebee's operates in all 50 states and 16 countries, and its bar program is built around affordable, accessible cocktails. Putting a $7 Still G.I.N. drink on that menu is a deliberate attempt to expand brand awareness across demographics that higher-end liquor outlets would not easily reach.

The move is consistent with how both men have approached their business ventures. Dre's wealth was built on music production and the sale of Beats Electronics to Apple in 2014 for $3 billion. Snoop has built an entertainment and brand licensing operation that spans television production, cannabis, food and, now, gin. The spirits venture is their most sustained joint business effort outside of music, and the Applebee's deal gives it its most mainstream retail moment yet.

Both Gin and Juice By Dre and Snoop and Still G.I.N. are available separately in liquor stores nationwide at varying price points. The Applebee's cocktails are listed as limited time, with no end date currently specified.