Dak Prescott's $240 million Cowboys contract is funding a quiet business empire built to last beyond football

Rayne Dakota Prescott was born on July 29, 1993, in Sulphur, Louisiana, the youngest of six children raised by Peggy and Nathaniel Prescott in a household that did not have much. His mother died of colon cancer in November 2013, during his freshman year at Mississippi State. He went on to become a fourth-round NFL Draft pick in 2016, started for the Dallas Cowboys from his rookie season and in September 2024 signed a four-year, $240 million extension that made him the highest-paid quarterback in NFL history at signing. By 2028, when that contract expires, his total NFL career earnings will exceed $436 million.

He has not waited for the contract to run out before building something else.

Prescott has assembled a portfolio of equity investments spanning restaurant franchises, AI-powered fitness technology, functional beverages, truck accessories and early-stage consumer technology. He has made eight confirmed angel and venture investments since 2022, executed through Patricof Co, the private investment platform for professional athletes, and through direct participation in startup funding rounds. The businesses are spread across sectors with little obvious connection to each other, but the through line is consistent: Prescott takes equity, not endorsement fees, when he has the choice.

His net worth is estimated at approximately $200 million, anchored by his NFL contract income and an endorsement portfolio generating between $15 million and $20 million annually. The businesses below represent the ownership layer he is building underneath all of it.

Walk-On's Sports Bistreaux

Walk-On's was founded in Baton Rouge by Brandon Landry, a former walk-on basketball player at LSU, who named the chain after his own experience of making the team without a scholarship. The restaurants serve Louisiana Creole cuisine, crawfish, gumbo, po-boys and a full sports bar menu, and have grown to more than 50 locations across the South and Midwest.

Prescott grew up eating at Walk-On's. The Bossier City location near his hometown had his high school photograph on the bathroom wall. When the chain sought an equity partner for its Dallas-Fort Worth expansion, he took a 20 percent co-ownership stake in four locations covering DFW and Waco. He told CNBC at the time: "I grew up going to some Walk-On's. We had a Walk-On right there in Bossier City." The investment gave him a direct revenue position in a brand he has a genuine connection to. Walk-On's is targeting 70 locations, with expansion into Colorado and Ohio planned. Drew Brees holds a co-ownership position in separate Walk-On's locations, another Louisiana quarterback invested in the same Louisiana institution.

OxeFit

Prescott committed $12.5 million to OxeFit alongside a group of former NFL players through Patricof Co. OxeFit makes AI-powered fitness and rehabilitation equipment. Its flagship product tracks the user's movement patterns, identifies muscle weaknesses that increase injury risk and builds corrective exercise protocols directly into the machine's programming.

In October 2020, Prescott suffered a compound ankle fracture against the New York Giants that ended his season. The injury required surgery and a lengthy rehabilitation. He has spoken publicly about how the experience changed his understanding of physical preparation and recovery. A company building technology to predict and prevent the kinds of injuries that disrupted his own career is not an abstract investment for him. The $12.5 million commitment is the largest single disclosed investment in his portfolio and reflects the kind of personal conviction that drives meaningful ownership rather than passive participation.

GLOW Beverages

In October 2022, Prescott became an equity stakeholder and brand ambassador in GLOW Beverages, a functional sparkling beverage company founded in 2016 that produces hydration and energy drinks blended with vitamins, herbs, antioxidants, amino acids and electrolytes. Kylie Jenner joined the same funding round. GLOW positions its products as premium alternatives to high-calorie conventional sports drinks. The functional beverage category has been growing steadily as health-conscious consumers move away from sugar-heavy options. Prescott holds equity rather than a flat ambassador fee, giving him participation in the company's commercial trajectory rather than a fixed payment that ends when the contract ends.

RealTruck

RealTruck is an e-commerce business specialising in truck accessories and customisation products including bed covers, nerf bars, running boards, wheels and tires. Prescott invested through Patricof Co. The company sells primarily online and has built a national customer base across the United States. In Texas, where pickup trucks dominate the roads and where Prescott's commercial reach is as strong as anywhere in the country, the investment fits the cultural context he operates in every day. His audience drives trucks. RealTruck sells parts for them.

Ultra

In January 2026, Prescott joined the Series A funding round of Ultra, a consumer technology platform that raised $11 million in total. His co-investors in that round included Cincinnati Bengals quarterback Joe Burrow, Olympic skiing champion Lindsey Vonn and institutional venture firm Left Lane Capital. The investment is his most recent confirmed startup participation and his eighth according to CB Insights, which tracks his activity as an angel investor. His previous seven investments, made between July 2022 and April 2024, have not been publicly identified.

The endorsements

Prescott earns between $15 million and $20 million annually from a confirmed list of brand partnerships that includes Jordan Brand, DirecTV, Pepsi, Beats by Dre, Campbell's Chunky Soup, Sleep Number, Oikos Triple Zero, Citibank, 7-Eleven and Adidas. Being the starting quarterback for the Dallas Cowboys, the NFL franchise with the largest national fan base and the most consistent prime-time television presence, gives him an endorsement profile that extends well beyond his performance statistics. He has converted that profile into both direct income and the leverage to negotiate equity terms in some of the deals he does take.

The house

In October 2024, Prescott demolished the 9,016-square-foot mansion he had owned since 2019 in the Whispering Farms community in Prosper, Texas. He had paid $3 million for it. He filmed the demolition with Dude Perfect, the YouTube group, and posted the footage. A new modern compound is under construction on the same seven-acre lot, designed for his fiancée Sarah Jane Ramos and their two daughters, the second of whom, Aurora Rayne, was born in May 2025. The new build is expected to be complete in 2027.

He is 32 years old. His current Cowboys contract runs through 2028. Everything above was built while he was still playing full-time professional football.