Burna Boy, Davido, Wizkid drive Nigerian entertainment industry toward $13.6 billion
Nigeria’s entertainment industry is projected to hit $13.6 billion by 2028, led by Burna Boy, Davido and Wizkid.
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Nigeria’s entertainment industry is projected to hit $13.6 billion by 2028, led by Burna Boy, Davido and Wizkid.
Being Burna is big business. Over the past half decade, Nigeria's most popular cultural export has racked up tens of millions of dollars in everything from international tours and private gigs to endorsements and his own cannabis brand.
Spotify reports that around 250 million user-created playlists now feature at least one Nigerian artist, while 220 million contain a South African.
Beyond his social engagements, Otedola remains focused on leading two of Nigeria’s most influential companies.
The reaction by Kiggundu, confirmed by sources close to him, follows a flurry of media reports initially disclosed by Kenyan online newspaper Tuko.
Burna Boy, known for his electrifying performances, has become a sought-after international act, commanding fees ranging from $700,000 to $1 million.