French billionaire Pierre Castel’s beverage empire takes control of Guinness Ghana in $100 million deal
French billionaire Pierre Castel’s beverage empire takes control of Guinness Ghana in $100 million deal
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French billionaire Pierre Castel’s beverage empire takes control of Guinness Ghana in $100 million deal
Phoenix Beverages buys 54.4% stake in Seychelles Breweries from Diageo to boost growth across East Africa and the Indian Ocean.
This partnership marks a fresh start for Ciroc and a major leap forward for Lobos 1707, which has quickly gained traction in the booming agave spirits market.
The agreement strengthens the relationship between Diageo and Phoenix Beverages—a subsidiary of the Mauritius-based IBL Group.
The joint statement reinforces the severed business ties and emphasizes the parties’ commitment to moving forward independently in the spirits industry.
Diageo alleges that Sean “Diddy” Combs attempted to extort millions by threatening to label the firm as racist.
Throughout his association with Diageo, Combs is reported to have earned nearly $1 billion.
Diageo announced its decision to cut ties with Diddy after the latter accused the spirits giant of racial discrimination.
Diageo expressed profound disappointment in Combs for bringing forth what they deemed a bad faith lawsuit.
Combs claims that Diageo considers his brands, Ciroc vodka, and DeLeon tequila, “Black brands.”
Musunga is the managing director of Kenya Breweries Limited.