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Condor Group, led by Algerian businessman Abderrahmane Benhamadi, has officially introduced its brand in Egypt, marking a major step in the company’s regional expansion. The launch, part of a $1 billion investment plan, signals Condor’s focus on partnerships, local production, and long-term growth rather than relying solely on exports.
Condor expands Egypt manufacturing plans
The announcement was made during a high-level event attended by Algerian parliamentary and diplomatic officials, alongside Egyptian industry leaders, distributors, and stakeholders in the air-conditioning sector. Mohamed Saleh Daas, vice chairperson of Condor Group, described Egypt as a key market for the company’s strategy, noting it serves both as a substantial consumer base and a gateway to broader Middle Eastern and African markets.
Daas said the group had signed multiple distribution and partnership agreements to establish a lasting presence in Egypt. “Our approach rests on three main pillars: building a trusted brand, providing reliable after-sales services, and investing in local manufacturing,” he said. Condor plans to establish a production base in Egypt for televisions, refrigerators and air conditioners. This is expected to create jobs, develop local skills and strengthen industrial capacity. Local manufacturing is scheduled to begin by 2027, taking advantage of the logistical proximity between Algeria and Egypt.
Eurovent-certified units boost regional presence
Condor Group spans 32 companies across 12 industrial sectors and employs more than 17,000 people. Its operations generate annual revenues exceeding $1.5 billion and account for nearly half of Algeria’s exports of household appliances. Condor products, including TVs, smartphones, computers, home appliances, and solar panels, are produced under Condor Electronics, a unit that has become a household name in Algeria and other markets.
The company recently opened Africa’s largest air-conditioning manufacturing facility in partnership with Hisense, producing up to two million units annually. This is part of a five-year, $1 billion plan to expand global production capacity to 10 million units annually and enter 35 international markets. The units sold in Egypt are Eurovent-certified and designed to perform efficiently under variable power conditions. With this launch, Condor aims to combine competitive pricing with international standards, reinforcing its presence in North Africa and extending its reach across the Middle East and Africa.
