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VistaJet, the private aviation company that flies Scuderia Ferrari's Formula 1 team around the world, will give a group of its members a race weekend most fans never see, starting with a game of pickleball alongside Ferrari driver Charles Leclerc.
The session will open race week for the United States Grand Prix at the Circuit of the Americas in Austin, Texas, which runs from Oct. 23 to Oct. 25. From there, the members move into Ferrari's Paddock Club for all three days of the event, from Friday's practice sessions through Saturday's qualifying to Sunday's race, VistaJet said on Thursday.
The program is built around access. Members will walk the pit lane, meet Ferrari team staff and ambassadors, and spend time with the drivers and the team principal, the people who are normally behind closed garage doors on a Formula 1 weekend.
"VistaJet is my home away from home during the season," said Leclerc, the Monegasque driver who serves as a VistaJet brand ambassador. He called the pickleball session a fun way to start race week.
Experiences as part of the membership
The Austin weekend is the latest example of how VistaJet is using sport to add value to its membership, with events built around Formula 1, golf and tennis.
Leona Qi, VistaJet's president for the U.S., said sport reflects what the company's members value, and that VistaJet's job is to make complex, multi-city travel around those events seamless.
The company is aiming at a growing market. Sports tourism is projected to be worth $1.41 trillion by 2035, according to Global Market Insights, which VistaJet cited. The buyers are also getting younger. Nearly half of VistaJet's first-time private flyers are under 45, according to Knight Frank's 2026 Wealth Report.
A partnership that runs through the season
VistaJet has been Ferrari's aviation partner since 2019. It flies the team and its drivers to races across five continents during the Formula 1 season, and its logo appears on Leclerc's car, race suit and helmet. The partnership has since grown to cover Ferrari's return to endurance racing and its drivers in GT racing and the Ferrari Challenge series.
Leclerc, who has raced for Ferrari since 2019, is one of the most popular drivers on the grid. Austin is one of three Formula 1 races now held in the United States each year, alongside Miami and Las Vegas, as the sport's American audience has grown.
VistaJet sells its members guaranteed access to a fleet of silver-and-red business jets through a subscription program, rather than asking them to buy all or part of an aircraft. The company says it covers 96% of the world, has flown to more than 200 countries and territories, and can arrange flights with as little as 24 hours' notice.
VistaJet is part of Vista Global Holding, which is headquartered in the Dubai International Financial Centre.
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