American tennis icon Serena Williams' fund leads $3 million fashion app round
Serena Williams' venture firm led a $3 million seed round in Trace, an app that lets shoppers line up renters or buyers before purchasing clothes.
Serena Williams
Jay-Z and Serena Williams near a payday as their Indonesian coffee chain moves toward an IPO
Kopi Kenangan has announced a secondary share sale by existing stakeholders as it moves toward an IPO that could value it at about $1 billion.
Serena Williams loses Wimbledon comeback match to Maya Joint
Serena Williams lost her Wimbledon comeback match to 20-year-old Maya Joint in three sets in her first professional singles match since the 2022 US Open.
Serena Williams is back at Wimbledon at 44 and the world cannot decide whether to cheer or wince
Serena Williams is making her Wimbledon comeback at 44, facing 20-year-old Maya Joint in her first Grand Slam singles match in approximately four years as a betting long shot.
Forbes dropped Serena Williams but her $350 million empire disagrees
Serena Williams fell off Forbes' 2026 richest self-made women list despite a $350 million fortune, 14 unicorn investments and an imminent return to professional tennis.
Serena Williams planning tennis comeback at 44 at Queen's Club
Serena Williams is planning a return to competitive tennis at Queen's Club in London this June, with the 23-time Grand Slam champion now eligible after completing her anti-doping re-entry requirements.
Serena Williams signs a multi-year deal with Heineken 0.0 to front a global padel campaign built around everyday sport, not elite performance
Serena Williams has signed a multi-year deal as global ambassador for Heineken 0.0, fronting a padel campaign that kicked off in Miami with recreational players on court.
Serena Williams backed Esusu, a fintech 326 investors rejected. It's now worth $1.2 billion.
Tennis legend Serena Williams bet on rent-reporting fintech Esusu when most investors wouldn't. Now it's worth $1.2 billion and reaching 12 million renters.
Meet Serena Williams, the tennis legend who built a $340 million business empire on and off the court
Serena Williams earned $94 million on the tennis court. She built most of her $340 million fortune off it, through Serena Ventures and beyond.
7 businesses owned by Serena Williams, tennis icon turned VC
Serena Williams controls seven major businesses spanning venture capital, sports ownership, fashion and wellness. Here is what she owns beyond tennis.
Nigeria's Masai Ujiri joins Serena Williams as a principal owner of WNBA's Toronto Tempo ahead of the franchise's inaugural season
Nigerian basketball executive Masai Ujiri has joined Serena Williams as a principal owner of the WNBA's Toronto Tempo ahead of its inaugural 2026 season.
Serena Williams, Russell Wilson and Tiger Woods invest in the NFL's new professional flag football league ahead of its 2028 Olympic debut
Serena Williams, Russell Wilson and Tiger Woods are backing the NFL's new professional flag football league timed for the 2028 Los Angeles Olympics.
Serena Williams fuels comeback buzz after practice session with Alycia Parks
Serena Williams is once again at the center of comeback talk after Alycia Parks revealed they recently practiced together and praised the tennis legend’s fitness.
Serena Williams takes new role mentoring early-stage VC founders
Serena Williams takes a new role mentoring early-stage founders, supporting women and diverse entrepreneurs through social impact investing.
Serena Williams-backed women’s league Unrivaled hits $340 million valuation
Serena Williams and other investors fuel Unrivaled’s rise to a $340 million valuation, boosting women’s basketball growth.
Serena Williams backs infant formula startup Nara Organics in $32 million round
Serena Williams has invested in Nara Organics, a new infant formula startup that offers a USDA-certified, FDA-registered organic whole milk formula designed to meet both U.S. and European standards.