Serena Williams backed Esusu, a fintech 326 investors rejected. It's now worth $1.2 billion.
Tennis legend Serena Williams bet on rent-reporting fintech Esusu when most investors wouldn't. Now it's worth $1.2 billion and reaching 12 million renters.
Serena Williams
Meet Serena Williams, the tennis legend who built a $340 million business empire on and off the court
Serena Williams earned $94 million on the tennis court. She built most of her $340 million fortune off it, through Serena Ventures and beyond.
7 businesses owned by Serena Williams, tennis icon turned VC
Serena Williams controls seven major businesses spanning venture capital, sports ownership, fashion and wellness. Here is what she owns beyond tennis.
Nigeria's Masai Ujiri joins Serena Williams as a principal owner of WNBA's Toronto Tempo ahead of the franchise's inaugural season
Nigerian basketball executive Masai Ujiri has joined Serena Williams as a principal owner of the WNBA's Toronto Tempo ahead of its inaugural 2026 season.
Serena Williams, Russell Wilson and Tiger Woods invest in the NFL's new professional flag football league ahead of its 2028 Olympic debut
Serena Williams, Russell Wilson and Tiger Woods are backing the NFL's new professional flag football league timed for the 2028 Los Angeles Olympics.
Serena Williams fuels comeback buzz after practice session with Alycia Parks
Serena Williams is once again at the center of comeback talk after Alycia Parks revealed they recently practiced together and praised the tennis legend’s fitness.
Serena Williams takes new role mentoring early-stage VC founders
Serena Williams takes a new role mentoring early-stage founders, supporting women and diverse entrepreneurs through social impact investing.
Serena Williams-backed women’s league Unrivaled hits $340 million valuation
Serena Williams and other investors fuel Unrivaled’s rise to a $340 million valuation, boosting women’s basketball growth.
Serena Williams backs infant formula startup Nara Organics in $32 million round
Serena Williams has invested in Nara Organics, a new infant formula startup that offers a USDA-certified, FDA-registered organic whole milk formula designed to meet both U.S. and European standards.
Serena Williams, others join Michael Jordan’s tequila brand as co-owners
With Michael Jordan and Serena Williams at the helm, Cincoro Tequila embarks on a journey fueled by ambition, excellence, and star power.
Serena Williams’ financial triumph continues with $30-million increase in 2023
Starting the year at $260 million on Jan. 1, 2023, Williams concluded 2023 with a net worth of $290 million.
Serena Williams solidifies position among World’s richest as net worth nears $300 million
Looking toward the future, Williams is expanding her horizons beyond the tennis court.
Serena Williams scores big off-court rakes in $45.3 million in 2022
The tennis legend ranks 49th on Forbes’ highest-paid athletes’ list.
Tennis legend and investor Serena Williams joins Consello as senior advisor
Williams is the third retired star athlete to join the Consello Group, following the steps of former NFL star Tom Brady and Pau Gasol.
African-American professional tennis superstar Venus Williams joins private equity firm Topspin
Williams is excited to be entering a sector that historically has had little penetration from African Americans.